🏆 Big Brand Stories

F1 Goes Full Brand Mode

How Apple, Expensify and co. turned a fake F1 team into a real-world brand win

Jul 17 •

Fabien Hameline

Studio Ghibli, GPT-4, and the Future of Artistic Ownership

Studio Ghibli vs. AI: Creativity, Copyright, and the Battle for Artistic Integrity

Apr 3 •

Fabien Hameline

Engaging Audiences: OOH's Unique Impact

How OOH advertising connects the physical and digital worlds in innovative ways

Oct 22, 2024 •

Fabien Hameline

Paris 2024: Brands' golden opportunity

Understanding the power of Olympic partnerships

Jun 4, 2024 •

Fabien Hameline

Apple's Tone-Deaf Disaster

The controversial iPad ad that sparked global backlash against the tech giant

May 14, 2024 •

Fabien Hameline

Screenshots to Street Corners

The New OOH Trend We Can’t Ignore and the rise of text-forward Advertising

May 7, 2024 •

Fabien Hameline

Fumbled Pass or Touchdown?

The Future of Super Bowl Marketing in a Digital Age

Feb 6, 2024 •

Fabien Hameline

Airlines and the Quest for the Unboring Safety Video

Or, How to Make People Pay Attention to Things They'd Rather Not

Dec 19, 2023 •

Fabien Hameline

How Warner Bros. Turned Barbie Into a Cultural Phenomenon

A masterclass in marketing and brand awareness

Aug 21, 2023 •

Fabien Hameline

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