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⭕ The Five Rings of Marketing
🌱 Creative Productivity
⚔️ Brand Battle Notes
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⚔️ Brand Battle Notes
The Six Shifts That Will Define Marketing in 2026
A data-driven trend report on what actually changed—and what to do about it
Dec 16, 2025
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Fabien Hameline
13
6
The Streaming Wars End
Netflix Didn’t Buy Warner Bros. Discovery. They Bought Time.
Dec 9, 2025
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Fabien Hameline
5
2
2
Ahrefs Evolve Just Revealed the New Marketing Battlefield
AI broke search. Brand became the algorithm. Here's what the Five Rings framework reveals about what's next.
Nov 10, 2025
•
Fabien Hameline
3
1
3
F1 Goes Full Brand Mode
How Apple, Expensify and co. turned a fake F1 team into a real-world brand win
Jul 17, 2025
•
Fabien Hameline
2
Studio Ghibli, GPT-4, and the Future of Artistic Ownership
Studio Ghibli vs. AI: Creativity, Copyright, and the Battle for Artistic Integrity
Apr 3, 2025
•
Fabien Hameline
3
1
Engaging Audiences: OOH's Unique Impact
How OOH advertising connects the physical and digital worlds in innovative ways
Oct 22, 2024
•
Fabien Hameline
1
1
Paris 2024: Brands' golden opportunity
Understanding the power of Olympic partnerships
Jun 4, 2024
•
Fabien Hameline
2
1
Apple's Tone-Deaf Disaster
The controversial iPad ad that sparked global backlash against the tech giant
May 14, 2024
•
Fabien Hameline
1
1
Screenshots to Street Corners
The New OOH Trend We Can’t Ignore and the rise of text-forward Advertising
May 7, 2024
•
Fabien Hameline
1
1
Fumbled Pass or Touchdown?
The Future of Super Bowl Marketing in a Digital Age
Feb 6, 2024
•
Fabien Hameline
2
1
How Warner Bros. Turned Barbie Into a Cultural Phenomenon
A masterclass in marketing and brand awareness
Aug 21, 2023
•
Fabien Hameline
2
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